#September2013
MARVEL announces “ALL-NEW MARVEL NOW’, falls into RIDICULOUS SELF PARODY
What do you do when you don’t own the movie rights to half of your properties? If you’re Marvel, you begin pushing other, lesser kown titles. Not a knock against these new titles, but yeah. What do you do when need to perpetually hype your company? You fall into ruinous marketing stupidity like taking a dumb name “Marvel NOW”, making it more dumb “All-New Marvel NOW”, then generally fuck with numbering.
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