Press Start: XBOX Consumergeddon


So, about that new XBOX.

Only a week ago, Microsoft managed to enrage what seemed like the entire gaming sector of the internet with the announcement of the XBOX One. Now, for the non-gamers out there, the window-shopper if you will (otherwise why the fuck would you be reading this?) I should inform you that gamers, on the whole, are a fairly irrational bunch. Whereas most consumers can happily walk away from a product that just isn’t right for them, gamers – as part of their perpetual, existential quest – will desperately search for logic and some sort of conclusion as to why they shall not be purchasing the next new console. If anything, it’s almost as if we’re struggling to comprehend the idea that we’ve been told we can’t have the XBOX One: its list of baffling, anti-consumer ‘features’ being part of an effort to politely tell us to fuck off.

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The Shape of Things to Come

In ten-thousand years, when they are harvesting the ashes of our remains from whatever sort of self-inflicted calamity we end ourselves with, I hope they find this video on some server somewhere. I hope they play it, look at one another, and then say:

Yeah, that about makes sense.