Vroom! Vroom! That’s the awful-pun sounds of Grand Theft Auto V‘s marketing campaign kicking off. Ain’t never been no sacred cows in the line of this franchise, and now it appears that Scientology will be getting dragged through the mud in the fifth installment. Fantastic.

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I’ve always kept it to myself, a linger feeling that Batman could kick more ass if he was hopped up on the Dew. Everything  kicks more ass when you’re jittering on the Dew. Now Pepsi Corporation Pigs and Dark Knight Rises  Marketing Swine have made this mash-up of my geek dreams come true.

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Brand is everything. Products are irrelevant. BioWare is a brand, building brands. They need a community of consumers slathering and lathering at their brands. How can they grow this fucking community? Why, they’ve got to kick down the barriers of markethood and spread their brands into every niche possible. Just video games? You fucking neanderthals.

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