Kevin Butler Retweets PS3 Root Key! Marketing Synergy!

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We all know Kevin Butler, right? The doughy guy who stars in the PS3 commercials? Was funny at first, but like all campaigns has overstayed his welcome? Today, the same “Kevin Butler” on Twitter – an entity I assume maintained by a bunch of now-fired PR people – retweeted the PS3 root key. Whoops.

Twitter peep dude Travis La Marr tweeted the root key to the account belonging to “Butler”, I assume knowing that Butler wasn’t the real deal and the person(s) behind it wouldn’t know what it was. “Butler” took the bait and retweeted it making a Battleship reference.

Double whoops.