#November2010

New Augmented Reality Porn: BERG and Dentsu Imagine Incidental Media

God damn I love me some augmented reality. And god damn do I love me some BERG. Last year (holy fuck it’s been that long already?) I posted a link to BERG’s vision of a tablet. It was glossy technology sex, and it still arouses me in ways that the iPad could never fathom.

So what’s this newest video about?

Let’s let BERG themselves explain it:

Each of the ideas in the film treat the surface as a focus, rather than the channel or the content delivered. Here, media includes messages from friends and social services, like foursquare or Twitter, and also more functional messages from companies or services like banks or airlines alongside large traditional big ‘M’ Media (like broadcast or news publishing).

All surfaces have access to connectivity. All surfaces are displays responsive to people, context, and timing. If any surface could show anything, would the loudest or the most polite win? Surfaces which show the smartest most relevant material in any given context will be the most warmly received.

It’s stunning. I can’t imagine life without caffeine, these people are busy projecting the future. Hit the jump, to embrace the infinity of promise!

Read the rest of this entry »