The opening trailer for the recent Playstation 5 reveal caused a brief flicker of excitement as the Rockstar logo appeared; finally, surely this is it, a new Grand Theft Auto game to welcome in the next-generation? Excitement quickly turned to apathy and disappointment amongst many expectant fans as it became apparent that Grand Theft Auto V, first released in 2013 on PS3, was receiving yet another remaster for a next-gen console. Grand Theft Auto Online continues to be a cash cow for Rockstar which they simply won’t stop milking, but how can its enduring popularity be explained?

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