Gearbox Software CEO: I can’t believe gaming industry hasn’t copied ‘BORDERLANDS’ yet.

Randy Pitchford is shocked that no one in the gaming industry has copied Borderlands yet. Now that you mention it, so am I. It’s like Diablo, only first-person stylee. It’s like Diablo III, but good. In fact, the sequel is my most desired title of the year. Get it! get it!


We can’t tell if this is a sign of the times or an indicator of Randy Pitchford’s own psyche as it enters the primary stages of acute paranoia. Pitchford, CEO of Gearbox Software, is surprised that Borderlands hasn’t been cloned yet, even though “the formula’s right there.”

“I’m actually astonished that we’re about to launch a sequel and no one’s stole it from us,” Pitchford tells Gamasutra. “The formula’s right there. No one’s stolen it yet. That’s weird. We’re in an industry where people do nothing but steal from each other.”

The formula, for those who haven’t picked it up yet, is [(first-person + shooter y) x (console) / (PC)], where y = a rotating variation of lootguns and XP. Even though that super-secret formula is now public, Pitchford isn’t inviting people to steal it from Gearbox.

“Not that I want anyone to steal it, or I’m challenging people to steal it,” he says. “When talking about Borderlands 1, it was really confusing, because on one hand we gotta scream from the highest mountain to get attention because it’s a new IP. On the other hand, it’s like, ‘Shit, we don’t want to tell people our secret because then they’re all gonna copy it because it’s so good.'”

Don’t jinx it, Pitchford.