Japanese drink company planning to put FIRST AD ON THE MOON


This is real. But, you know. “When deep space exploration ramps up, it’ll be the corporations that name everything, the IBM Stellar Sphere, the Microsoft Galaxy, Planet Starbucks.”

One small step for can, one giant leap for advertising. The makers of Pocari Sweat are looking to send a can of their powdered drink to the moon. If all goes according to plan, it will be the first time an object has been sent to the moon specifically for marketing purposes. It’s official: nothing is sacred.

Otsuka, the company that makes Pocari Sweat, has announced its Lunar Dream Capsule Project, a plan to send a 1 kilogram container filled with drink powder and children’s dreams to the moon.

That’s right: children’s dreams. Apparently, the proposed can contains a “dream capsule” that will contain a titanium plate engraved to replicate handwritten dreams submitted by children. Right above the powder. Apparently, that’s supposed to make this more magical and less awful. [io9]