DC Comics Beats Marvel Comics In October Nearly 50% to 30%.
I don’t spit as harsh an invective towards the DC New 52 lately, regardless of what I think of the quality of the tale that pushed the reboot or the titles themselves. Why the change? ‘Cause it’s bolstering the entire market, and good lord if that’s true who am I to complain. At the very least, it’s giving DC a fucking Atomic Leg Drop to blast Marvel with.
Boosted by their recent line-wide reboot and the massive advertising and media blitz that accompanied it, DC Comics has surged in sales for October 2011, according to Diamond Comics Distributors, pulling down 50% percent of unit share in the comics industry, compared to 30% for its primary competitor, Marvel Comics, and beating them 42% to in market share. This marks an even sharper increase from September — the first month of the relaunch — when DC beat Marvel 43% to 38% in unit share and ran roughly even in dollar share. Prior to the relaunch, Marvel had secured the top spot for all of 2011, leading DC 42% to 35% in unit share just a month prior in August 2011.
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I’m curious to see how Marvel (attempts) to rally.