‘Star Wars: The Force Awakens’ trailer debuting in nine f**king cinemas this weekend

the force awakens

Oh Disney. You shit-ass. Debuting the Star Wars: The Force Awakens trailer in only nine Regal Cinemas. The closest one to me in NYC. Which means that if I want to see it, I’ll fittingly have to descend into the most Wretched Hive of Scum and Villainy I can imagine. I’m hoping, like, as Riff pointed out to me in response to a frantic text, that maybe these are just the Regal cinemas that are playing it?

The Verge:

The first trailer for Star Wars: The Force Awakens will be debuting in a small number of theaters across the US on Friday. Regal Cinemas announced that the trailer will play before all movies showing at nine of its locations starting this Friday and continuing through the weekend:

CA Irvine — Edwards Irvine Spectrum 22 & IMAX

CA San Diego — Edwards Mira Mesa Stadium 18 IMAX & RPX

GA Atlanta — Regal Atlantic Station Stadium 18 IMAX & RPX

IL Chicago — Regal City North Stadium 14 IMAX & RPX

NY New York — Regal Union Square Stadium 14

PA Warrington — Regal Warrington Crossing Stadium 22 & IMAX

TN Knoxville — Regal Pinnacle Stadium 18 IMAX & RPX

TX Houston — Edwards Houston Marq’E Stadium 23 IMAX & RPX

WA Seattle — Regal Thornton Place Stadium 14 & IMAX

The theatrical premiere is an interesting choice for Disney and Lucasfilm, but it’ll get Star Wars straight onto the big screen and during one of the biggest moviegoing days of the year. Regal says this will constitute the trailer’s “world premiere,” so it really does seem as though you’ll need to head out to a movie theater if you want to catch it first. One would imagine that the trailer will be published online eventually, but Disney seems to be interested in kicking things off with a more cinematic experience. (Plus, there’s likely a profit motive involved for both it and Regal during this initial weekend.)

Here’s hoping these are only the Regal cinemas playing it. Like, c’mon.