Apple Store Uses Angle Of OPEN MACBOOKS To Get You To Feel Them Up

True confession: I have left a good amount of Apple stores behind with OL’s home page clogging up an iPad display. I’m usually doing this while lamenting my lack of money, and so I’ve never really noticed the angle of open MacBooks. An angle that is apparently rather calculated.

Boing Boing:

Before Apple stores open in the morning, employees use an iPhone app to ensure that each MacBook screen is opened to exactly the same angle. Writing at Forbes.com, Carmine Gallo, author of The Apple Experience, claims that “the main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle… in other words, to touch the computer!” (According to the URL in Forbes, it’s a 70 degree angle, but Gallo isn’t specific in the text of the column.)

Goddamn that makes a lot of sense. You tricky fucks.