Rumor: Amazon Is Planning Physical Store In Seattle. Wait, Why?

Amazon has been blessed by being Free of The Flesh, operating in the wondrous intangible market place in the sky-clouds-buzzword. There’s a  rumor going around that they are going to shed the immortal coil and tether themselves in the cumbersome.

Robot 6:

Rumors have begun to swirl that online retail giant Amazon plans to open a brick-and-mortar store in Seattle within the next few months to help gauge the profitability of a chain. The store reportedly won’t just sell e-readers and tablets, but also books from Amazon’s newly launched publishing division.

I am the confused. I suppose when they rake in the ducets like them, you can take on this sort of experiment.