Domino’s Is Bringing Back The ‘Noid’ For A Week. Nostalgic Arousal Inc.

Showing my age here. Domino’s had a mascot way back in the day called the Noid. I remember this because I was little and he was something of an animated clay homunculus who sold my young brain on the idea of eating pizza. As well, I played a good amount of ‘Yo Noid!’, the video game based off of him by Capcom. By fucking Capcom. This week the Noid is back, and so is a video game featuring him. It’s all on Domino’s Facebook page, and my nostalgia is bringing me into a weepy state.

Washington Post:

For those who can’t remember, or were trying to forget, the Noid is the red-suited, rabbit-eared villain who bounced around Domino’s Pizza commercials in the late 1980s. Starting Monday, Domino’s will feature him in an arcade-style video game on its Facebook page for one week. The company will give away a coupon for a free pizza every minute to the player with the highest score.

Russell Weiner, chief marketing officer for Domino’s Pizza Inc., is aware that many people find the Noid, well, annoying. But he also said that colleagues constantly ask him when the Noid will return.

“Every movie star has got folks who love them and hate them,” Weiner said. “We’re bringing the Noid back for folks who love him.”

The Noid was born in 1986, the brainchild of a small ad agency in Domino’s hometown of Ann Arbor, Mich.

He was a cartoon character of indeterminate species, never really talking but always laughing wickedly as he sent thunderstorms to bedevil Domino’s pizza deliverers or bounced around on a pogo stick to try to flatten a cheese pie.

Hell yeah, the Noid! Get your Noid on right here.