‘MoviePass’ Is Netflix For Theaters. $50, Unlimited Viewings.

MoviePass wants to be Netflix for actual movie theaters. For $50 a month, you can get unlimited viewings.

Gizmodo:

How’s this sound: A movie subscription that lets you watch unlimited movies in theaters for 50 bucks a month. It’s like Netflix but for the real, real life. Would that be something you’re interested in?

Called MoviePass, it’s a service that’ll let users use a smartphone app to handle all their movie bookings. For 50 bucks a month (additional $3 for each IMAX or 3D), users of MoviePass will get unlimited access to any movie playing in participating theaters. If you’re not that psycho about watching movies, they also have a ‘lite’ package of 4 movies for 30 bucks. Either way, they’re rolling out a private beta in San Francisco right now that includes 21 different theaters and hopes to expand to other US cities throughout the summer. The goal is to put MoviePass in 40% of the theaters across the US.

I’m the biggest movie theater glutton I know. I don’t think I would indulge in this. Even with exorbitant movie prices, I don’t go to the theater enough to justify the subscription. $13 a pop means I’d have to go four times in a month to get my money’s worth. By two dollars.  The only time I could see my addiction necessitating serious consideration for such a service would be during the SUMMER MOVIE EXPLOSION EXTRAVAGANZA that hits every summer. That situation, or perhaps the DECEMBER OSCAR PUSH FLOOD THE MARKET WITH SENTIMENT AND ART business that hits every Winter.

Outside of that, I’m not going to go enough to justify the service.

And I’m a movie theater squatter. Straight-up always there. Lurking. Staring at you on the toilet or at the urinal using the reflection off my cell phone to stare at you. Doin’ business.