‘The Dark Tower’ TV Spots: The Gunslinger Is Stronger Than Most

Here’s a couple of TV spots for The Dark Tower. I caught them (or at least one of them) during the NBA finals last night. They seem particularly action-heavy, which makes sense given during which they aired.


Idris Elba’s Roland Deschain certainly isn’t your average man in the latest television promos for Stephen King’s The Dark Tower.

While previous trailers for the ambitious film adaptation have focused on tone and setting, these TV ads turn the spotlight squarely on the characters, namely Elba’s Gunslinger and Matthew McConaughey’s Man in Black.

“For centuries,” Roland tells his young ward Jake Chambers in the first promo, above, “the Gunslingers were knights, sworn to protect us from the coming of the dark. Now I’m the only one left.” That pretty much sets the scene, as we see Roland in action with his twin sandalwood revolvers.