‘Gears of War’ studio renames themselves “The Coalition”
Black Tusk Studios ain’t no more! In its wake has risen THE COALITION. Which is a cheesy name, but you know what? Who fucking cares about a studio’s name. Here’s hoping Gears of War 4 is the berries. That’s what matters.
Microsoft’s Black Tusk Studios is no more. The Gears of War developer is now called The Coalition, studio head Rod Fergusson announced today in a video explaining reason behind the name change.
Fergusson said that The Coalition is both a reference to “who we are as a team and what we’re working on.” By that he means Gears of War, referencing the Coalition of Ordered Governments (COG) that’s part of the series’ fiction.
“When people hear 343 Industries, they associate it with Halo; when they hear Turn 10 Studios, they know that’s who makes Forza,” Fergusson said in a post on Xbox.com. “Moving forward, when you hear The Coalition, we want you to think of Gears of War.”
The studio’s new logo was unveiled alongside the name change announcement. It comprises a circle of Cs that allude to the teeth of Gears of War’s iconic weapon, the Lancer.
“Rest in peace, Black Tusk Studios … and long live The Coalition,” Fergusson said.
Fergusson says we can expect to see what The Coalition is working on at E3 2015 later this month. Microsoft will hold its E3 press conference on Monday, June 15 at 4 p.m. PT, where we’ll see the latest Gears of War project for Xbox.