HBO CEO is DOWN WITH us sharing our HBO GO PASSWORDS
Good guy HBO CEO. He’s totally, completely cool with us sharing our HBO Go passwords. What a solid bro! Realizing that Cable Companies are pigs, and we’re just strugglin’ to get by! Oh wait — he’s cool with it because we’re essentially creating addicts out of our fellow consumers. Oh, you sly son of a gun.
You know how you and your roommates have all been using your parents’ HBO Go password to watch Game of Thrones for the past two seasons because you decided to start investing the cable money into your new online exotic animals business? Totally cool, says HBO’s CEO.
“It’s not that we’re unmindful of it, it just has no impact on the business,” HBO CEO Richard Plepler said. It is, in many ways, a “terrific marketing vehicle for the next generation of viewers,” he said, noting that it could potentially lead to more subscribers in the future.
“We’re in the business of creating addicts.” [Buzzfeed]
Between this and the time Jeff Bewkes — the CEO of HBO’s parent company, Time Warner — said setting piracy records was “better than an Emmy,” HBO is well on their way to becoming the Cool Dad of television networks. I half expect the network to send out a press release later today telling us that it’s cool if we all have a few beers with our friends after the dance as long as no one drives and everyone sleeps there.