EA President: We’re Going To Be 100% Digital. Hope You Have The Fat Pipes.

EA president-czar-guy Frank Gibeau has confirmed what most of us have suspected: the future lays in digital distribution. It ain’t a bit reveal that gaming companies are going to slough the tangible coil. Not at all. At the same time, it’s interesting to hear such a titan make the proclamation publicly.


The publisher behind games like Mass Effect and Madden says it won’t be selling its games at brick-and-mortar stores for much longer.

Speaking to GamesIndustry.biz, EA Labels president Frank Gibeau said it won’t be too much longer before the company goes completely digital:

It’s in the near future. It’s coming. We have a clear line of sight on it and we’re excited about it. Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that’s the best way for them to get it, that’s what we’re going to do. It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we’re doing…

For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future… we’re going to be a 100% digital company, period. It’s going to be there some day. It’s inevitable.

The sooner I don’t have to deal with some motherfucker trying to sell me disc protection warranties, the better.