Battlefield Publisher Talks Trash, Predicts Call of Duty’s Death In 2-3 Years.

I love the Battlefield and Call of Duty PR war that’s going on right now. This isn’t some cutesie television campaign that’s poking fun at one or the other. No way! This is  EA spokesperson Jeff Brown going full fucking tilt. Spitting some hot fire. Comparing Call of Duty to Tony Hawk. Snap son. Snap.


“Welcome to the big leagues Eric,” EA spokesperson Jeff Brown said in a comment issued to  Kotaku  but adressed to Eric Hirshberg, CEO of Activision and the man who said in Germany this week that EA’s expressed hopes that his company’s  Call of Duty  will “rot from the core”  are harmful for the industry.

“I know you’re new in the job,” Brown continued, “but someone should have told you this is an competitive industry. You’ve got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year,  Battlefield 3  is going to take you down to 60 or 70. At that rate, you’ll be out of the category in 2-3 years. If you don’t believe me, go to the store and try to buy a copy of  Guitar Hero  or  Tony Hawk.”

Sizzlin’ fire burpin’. I love it. This is a day after Call of Duty’s camp called for the ending of trash talk, saying it belittles the industry. Please.