MOUNTAIN DEW teaming up with Xbox One for “Most Obvious Gaming Promotion In Brand History.”

This is something.

Mountain Dew is teaming up with Microsoft for a huge push on cheesy products, caffeinated beverages, and the gaming console that is NSA’s data-culling wet dream. It’s a bit of an obvious extension of a collaboration that has been going on for a while now. But this one is going to be HUGE and ENORMOUS and CHEESY.

 All Games Beta:

Mountain Dew and Doritos Brands Will Offer THOUSANDS of Xbox One Systems through Biggest Gaming Promotion in Brand History

Gaming fans in the U.S. will soon be able to experience the next level of play thanks to the biggest gaming promotion in Mountain Dew and Doritos brand history. This fall, celebrating a new generation of gaming, the Mountain Dew and Doritos brands will give fans the opportunity to get their hands on THOUSANDS of Xbox One consoles, the all-in-one gaming and entertainment system.

To get started, gaming enthusiasts can sign up now at DEWandDORITOS.com for updates.

“The Mountain Dew and Doritos brands are going to reward gamers in the biggest way possible this year with a variety of opportunities to get their hands on the new Xbox One,” said Larry “Major Nelson” Hryb. “We’ll be sharing more details throughout the summer, but rest assured that DEW and Doritos are creating something that is truly befitting of our epic new generation hardware.”

Join the conversation on Twitter @mtn_dew and @Doritos #DEWDORITOSXBOX