New ‘THE HOBBIT: AN UNEXPECTED JOURNEY’ poster is partying like it is 2001.

Peter Jackson is getting his thematic harmony on. Or someone in the marketing department. Whatever the case, the new poster for The Hobbit: Part 1 of 17 has dropped, and it is reminiscent of the LOTR posters of yore. Like a long time ago. Or a decade. Eleven years? Something.