I’ve always kept it to myself, a linger feeling that Batman could kick more ass if he was hopped up on the Dew. Everything kicks more ass when you’re jittering on the Dew. Now Pepsi Corporation Pigs and Dark Knight Rises Marketing Swine have made this mash-up of my geek dreams come true.
As you may already be aware, there’s a movie about Batman called The Dark Knight Rises coming out this summer, and as is the case with any big-budget super-hero flick, that means we’re going to get some product tie-ins. Who can forget how Dominos Pizza reflected the complex themes of morality and sacrifice in 2008′s The Dark Knight by offering a pizza with double the pepperoni?! I assure you, my arteries will never forget.
This time around, it’s Mountain Dew, and not only is there a new flavor that’s allegedly inspired by Batman, there’s also a website and, more importantly, an in-store display that looks like the Saddest Batman Ever. Check out more info, and my theories on how this just might tie into the film, after the cut!
The centerpiece of the promotion is undoubtedly the life-sized Batman display that’s sure to be protecting your local gas station from thematic crime.