Marvel’s Biggest Marketing Push Ever Is For ‘AvX’…Think About That.
Marvel’s throwing their biggest marketing push ever behind the upcoming Avengers fight X-Men: Then They Totally Won’t Team-Up At The End To Fight The Phoenix Or Some Shit. Biggest ever!
David Gabriel, Marvel’s senior vice president of publishing, says that Marvel is putting “the biggest marketing investment that we’ve ever put into a series or an event” behind its upcoming Avengers vs. X-Men event. The campaign will include online, social media, radio and television promotion. “They’re actually treating every issue as an event, because there’s a different fight going on in every issue, and I’m told that they are pushing every single issue through all 12 issues,” Gabriel said. “The story itself has three acts, and each of those acts has a natural marketing hook to it, so they’re pushing those as well.”
I’d be nice if they’d throw some weight into struggling series that are critically righteous. You know, Thor: The Mighty Avenger. That sort of thing. Instead of burning bucks on a pretty fucking mediocre looking series with a trite concept that is going to only appeal to the same fanboy and fangirl douche-farts that would buy it anyways.
Cylcops and Odin punching one another! OH MY GOD(s).