WoW has an unfathomable amount of subscribers, but the MMO to End All MMOs continues to shed them like a colonic-and-amphetamine-powered winter weight loss program. Or something. It makes sense to me.

Massively:

Thanks to our sister blog WoW Insider, we’ve got the scoop on today’s Activision-Blizzard investor call. The results? Turns out World of Warcraft isn’t dying, but it’s certainly seen better days in its record-breaking run. Blizzard’s flagship MMO now boasts “only” 10.2 million subscribers worldwide (10.3 millionwere reported during the call in November). The company believes the success of the 4.3 patch contributed to subscriber retention, as did the success of the annual pass; in fact, a million players took Blizzard up on a deal to purchase a year’s worth of WoW in return for a free copy of Diablo III.

They’re dropping Diablo 3 seemingly soon enough, and then all of us who have left the flock of our Dark Master shall come simpering back. Shit, I know I will be. Acquiescing and shit like I ain’t got a spine.